![]() ![]() ![]() The Pets Table will offer four dog food plans to consumers, allowing customization to help meet a dog’s individual dietary needs. The brand will leverage HelloFresh’s manufacturing capabilities, technological infrastructure and extensive operational network to create and deliver its products. The Pets Table will first offer nutritional solutions for dogs. “After personally witnessing issues with the current pet food options for my own dog, my co-founders and I decided to use our experiences to solve the problems that pet parents face when feeding on a daily basis,” Guillemain said. According to research from Statista and shared by HelloFresh, the online share of pet food sales is estimated to grow nearly 20% by 2025. By leveraging HelloFresh’s world-class DTC proficiencies, the company is uniquely positioned to disrupt the market with a high-quality, yet affordable alternative to the pet food category.”Īccording to HelloFresh, pet food lends itself well to a DTC, subscription business model, as pet parents make regular purchases on nutritional products for their four-legged companions and see a convenience in home delivery. We’re thrilled to introduce The Pets Table and bring a healthy, convenient solution for pet parents. “With the addition of The Pets Table, the company is aiming to change the way everyone eats forever. “For 12 years, HelloFresh has been on a mission to change the way people eat forever,” said Laurent Guillemain, chief executive officer of The Pets Table. This makes the pet food and treat industry a high-potential market for many CPG companies. ![]() With pet ownership rising and the humanization of pets continuing to spread throughout the globe, more consumer dollars are going toward premium pet nutrition products. ![]()
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